UH FEST BRANDING
Made at MOME Budapest
Year: 2023
Photo credits: Dorka Székely
Consultants: Adrienn Császár,
Dániel Kozma
PROJECT DESCRIPTION
UH Fest is a Budapest-based underground music festival focusing on experimental, hardcore, and alternative music scenes. This project is a fictional branding concept created during my university studies. My goal was to reflect the raw, fragmented, and DIY nature of the festival through a dark, minimal visual identity with distressed graphic elements. The central printed publication was designed as a modular, disassemblable booklet, bound with metal binder rings, allowing the pages to be rearranged or separated. Since UH Fest takes place across multiple venues in the city, the booklet includes a removable fold-out map that can be used independently during the festival. This functional approach reinforces the idea of mobility and decentralization, while the overall design emphasizes tactility, adaptability, and the underground character of the event.
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