VECTRA
BRANDING
Client: Cliqlab
Year: 2025
PROJECT DESCRIPTION
This branding was created for Vectra, a German holding company operating across real estate, finance, and energy. The logo combines a bold “V” with the abstract form of a house—capturing both the company name and its focus on tangible assets. A grounded earth-brown serves as the main brand color, signaling stability and long-term value, while vivid accent colors give each sub-brand a distinct identity. The system is clean, modern, and built to scale—designed to work seamlessly across all brand touchpoints, from corporate to sector-specific applications.
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